Email marketing is the process of sending marketed emails to a selected group of consumers. For beginners, this is a great way to build customer trust, appreciation, and increase your businesses sales. This type of communication is more targeted and less stressful than direct marketing and cold-calling. Once your web sites are up and generating site visitors, you'll be doing various things to get an email address from your visitors so that you can market other offers to them later. You'll want to gather as many of these email addresses as possible, but in a way that is legal and clear to your site visitors.
In purest terms, email marketing is a multiple event response. Someone sees a button on your website to request a special report and they click on it, sending you an email which gets you their email address. An auto-responder is an automatic email system emailing back to the person with the special report on the web. You then use their email in other marketing.
As you market more, you'll be building a repeat business structure; marketing more products and related offers to those we know have an interest, and possibly have purchased before. The value of a clean and current list of prospects grouped by their interest is huge; which goes by saying, selling email lists is a big industry. Don't sell yours, but do appreciate its value to your future business and profits.
This medium is largely inexpensive and powerful and can be easily built into marketing systems. Building a solid email marketing program will ensure repeated communication with clients who would not forget you. For this reason, your emails must sound interesting and appealing so that in the process they can successfully boost your sales.
So now that you've got everyone's attention, you would keep promoting to your opt-in page, your freebies, and keep engaged with your email list community. Send them emails on a periodic basis. Do this enough for them to remember you, but not so much as you're being obnoxious. If you do these things, you'll start to see a change, where you no longer have to be on the cold lead hunt so much. The warm and hot leads will start to drive enough profits for you to enjoy the fruits of your labor.
To simplify the explanation, they will want to be part of your organization, and they will want to be attached to what you produce when they like and trust you.